PO é a ferramenta, o instrumento que possibilita a fuga momentânea aos padrões estabelecidos. PO ordena a informação, procurando a criação de novos padrões, bem como a reestruturação dos velhos padrões.

«A “Po” is an idea which moves thinking forward to a new place from where new ideas or solutions may be found. The term was created by Edward de Bono as part of a lateral thinking technique to suggest forward movement, that is, making a statement and seeing where it leads to. It is an extraction from words such as hypothesis, suppose, possible and poetry, all of which indicate forward movement and contain the syllable “po.” Po can be taken to refer to any of the following – provoking operation, provocative operation or provocation operation. Also, in ancient Polynesian and the Maori, the word “po” refers to the original chaotic state of formlessness, from which evolution occurred. Edward de Bono argues that this context as well applies to the term.»